Retailers׳ expansion mode choice in foreign markets: Antecedents for expansion mode choice in the light of internationalization theories
نویسندگان
چکیده
منابع مشابه
Foreign Operation Mode Combinations and Internationalization
The standard formula in theoretical and empirical studies of entry mode choice and internationalization processes of firms has been ‘one foreign country, one operation mode’, i.e. a singular mode approach. However, even with fairly broad operation mode definitions it is by no means exceptional to see firms having more than one operation mode in a foreign country. This paper explores the phenome...
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ژورنال
عنوان ژورنال: Journal of Retailing and Consumer Services
سال: 2014
ISSN: 0969-6989
DOI: 10.1016/j.jretconser.2014.08.018